
1) Vending machines
Vending machines in the U.S. sell Coke. Sometimes Pepsi. The life expectancy of any Coke machine left outside after dark, anywhere, would be maybe 15 minutes. After that it would be graffittied, tipped over, pummeled, looted, and set on fire. So you don't find many vending machines standing around outside in the U.S. They're too street smart.
But Japan's clean, perky and always well stocked vending machines can be found anywhere, day or night, and offer a wide variety of goods, from drinks and snacks, to batteries and underwear. They are ready to serve you, wherever you may be. Up in Miyagi once, I was walking around in the middle of the night, and I saw a strange glowing light in the middle of a lonely rice paddy. A UFO? Nope. Suntory. Nice! An opportunity for green tea, just when I needed one.
Even better than their ubiquity and variety is the after purchase care the vending machine companies provide. Once I had a 50 yen coin get swallowed by a machine in Sendai. As a joke my girlfriend said, "Hey, you wanna call their number?" which was printed on the machine. So we did. Their customer service rep apologized profusely, and then asked us to stay where we were; someone would deliver 50 yen to us immediately. We said thanks but we don't have time. So he got our address and mailed us a 50 yen coin.
Imagine that happening in the States. "The machine ate your quarter, huh? So whaddya want me to do about it, send ya a new one? Ha-ha-ha-ha-ha!!!" Click.
2) Yelling in restaurants (and not tipping)
I'm not a fan of all the excess noise that there is in Japan; for a country that prides itself on preserving harmony and 'wa' there sure is an inordinate amount of needless racket--from the blaring loudspeakers on the tops of those election trucks to the early morning traffic outside my paper-thin walls.
But one place I wholeheartedly approve of noise is in a restaurant, where you can just yell whenever you need something. Gosh, no more soy sauce. "Excuuuuuuuse me!" you holler. The waiter scurries over dutifully, not the least bit miffed that you just shouted at him from across a crowded room, nor that he was just on his way to take a much needed break.
Actually, he might have been seething with anger for all I know. But that's the other great thing about the service in almost any restaurant in Japan: they keep it to themselves. He could have just lost his entire fortune on the stock market, but he won't let his personal stuff interfere with giving you top notch service.
And you don't even have to tip! What a great country. Japan is a country where the waiters and waitresses should, by law, receive a 25% gratuity just for being so great, but they don't expect a thing for it. I wish there were some way I could show my gratitude for their terrific service, but my gratitude is not wanted. In fact, I once thanked a waitress for the beer she brought me, and she got really embarassed and tried to run away. They feel bad if you notice!
Now check out the situation in the United States: First, any yelling will get you booted onto the sidewalk; it's got to be the discreet two-finger signal with the eyebrow nod or they ignore you completely. Even so, she's likely to be pretty irked--and showing it--if you caught her on her way for her 20 minute smoke break (the third one today). And whoa be unto you if the full 15% tip isn't on the table when you leave! You're liable to get a dagger in the back as you exit the place.
I guess I could have written this under just one thing heading: Japan's great attention to service. It's such a wonderful thing. Sadly, the U.S. seems to have forgotten about this sometime in the past 50 years of rising prosperity and comfort. To me, it's one of the hallmarks of Japan's Japaneseness. People always fret about how Japan is losing its traditions, becoming westernized, etc. I don't really think it's such a big deal. I mean, who cares if more people prefer jeans over kimono? But if Japan ever loses its attention to service, I'm going home.
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・【How Are Japan and the United States Different?】2008.10.03 (Fri)
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Posted By: Mark Deleon Keene on November 7, 2008


